Have you ever taken part in speed networking? It can be quite good fun! I was at an event last week where we sat in little groups of five, the organiser blew a whistle and we all got to speak to the others at the table for a minute before everyone switched and joined another table.
The only problem was that by the time we got to the end of the session, I’d pretty much forgotten what half the people did, and to be honest, I was so busy thinking about what I was going to say that I wasn’t always paying attention to the others anyway!
This got me thinking about the way we communicate our business to others. How can we make ourselves memorable with what we say to help people understand how we can help them, especially when we have to get it across so quickly?
For instance, I might tell the throng that I specialise in intelligent transcription.
So what? How does that help me?
So instead, I might change that to…I help creative people make their audio and video content more valuable with intelligent transcription.
Better, but what on earth does intelligent transcription mean?!
It occurred to me that while some people might have an idea of what transcription is, they might be baffled at the ‘intelligent’ bit, so I decided to explain briefly that it basically means taking out the ums, ers, hesitations and repetitionsfrom a piece of audio or video when you’re getting it down on paper. I got a few nods and smiles at this realisation, so I must have been making some sense!
Just because you’re an expert in what you do doesn’t mean others are, so if you’re able to explain your product and service in a way that gives others an ‘a-ha’ moment, so much the better!
How do you get across what you do to make your business and yourself memorable?