How can transcription help your content marketing?

It’s an inescapable fact these days that we’re constantly bombarded with information and it’s difficult to get noticed in a huge and sometimes bewildering marketplace. This is especially true if you’re a one person business and you’re often trying to do everything yourself!

How do you get your message across in a way that’s not constantly sell, sell, sell, and is actually helpful to your existing and prospective customers?

I attended the newly launched Content Marketing Workshop in Fife last week along with a good number of other business owners, keen to find out more about how blogging and podcasting can help businesses communicate better. Although most of those attending had no experience of podcasting, there were a fair few who were already blogging, so this got me thinking about the different stages of content marketing and how transcription can help content marketers from beginners to experts.

Let’s say you want to start a blog, but you struggle with writer’s block and you just can’t seem to get those words down on the page. If you find it easier to articulate what you have to say verbally, try picking up your smartphone to dictate your thoughts before getting them transcribed and edited into a readable format.

If you’re a seasoned content marketer and you’re already regularly recording podcasts or YouTube videos, you might want to think about re-purposing that content to use again. Once a piece of audio or video is intelligently transcribed (i.e. taking out all the ums, ers and repetitions), you’ve got yourself a blog post, a set of social media posts or a chapter for an ebook.

You could also try putting a transcript alongside your video posts – not only is this good for SEO, but it means your content will appeal to different learning styles. After all, not everyone wants to watch a video, some prefer to skim over a piece of text and pick out the bits that interest them most.

This thinking also works for audio learning tools such as webinars – how many times have you signed up for a webinar, only to find you never get round to listening to the recording? Providing a transcript solves that problem in one fell swoop.

I’d love to hear your ideas about how you might re-purpose your content, so please either leave me a comment or head over to my Facebook page and let me know how transcription might help you.

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