Lights, camera, action!

If you’ve been following my posts over the last few months, you might have noticed that I’ve been talking about some of the ways you can get out of your comfort zone when it comes to getting your message across, and these have included speaking at a networking event and being interviewed for a podcast.

Some of you might even have noticed that I made myself accountable in my last blog post and said that I would record myself talking on video, so here I am in all my glory!

Yikes!

This is a big ‘eek’ moment for me. It’s one thing getting up in front of people to speak if you can’t actually see yourself, but it’s quite another thing seeing yourself on the screen as the webcam records you speaking.

By the way, this is the easiest way to get started if you want to try and video yourself. We do have a family handheld camcorder, but I imagine you probably need a tripod for this, unless you fancy trying some sort of wobbly video selfie!

I’ve watched quite a lot of videos on people’s blogs and websites recently, and I think they can be a great way to get your personality across. It’s easy to become a bit faceless in business, particularly if you’re largely web-based and might not necessarily meet your clients face to face, and I think the most important thing to remember is that you don’t actually need to look picture perfect. In fact, it’s probably better if you look as normal as possible, as you’re then more likely to come across as a real person, if that makes sense, rather than one of the candidates on The Apprentice.

Hands up if you feel intimidated by highly polished videos with high production values and perfectly groomed business people – I know I do! Okay, so you might not want to appear on video in your pyjamas, for example, and I know that the lighting isn’t going to be perfect on my video and it might be slightly grainy in appearance, but you have to start somewhere.

At this point I’m going to tell you that I will be transcribing my video and putting the text of the content underneath for you to read, so this will give you an idea of how intelligent transcription can add value to your content, especially when it takes out the ums, ers and hesitations of when you’re speaking!

In this very simple example, you can choose either to watch the video OR to read the transcript (or you can do both, of course!). If you’re recording your own videos, you get them transcribed and you want to go back at some point in the future and, for example, turn a series of video posts and blog posts into an e-book, the written content will be there for you to use.

So that’s it for my first video attempt! I hope you enjoyed it, and I will talk to you soon. ‘Bye!


 

So, what do you think?

I’d love to hear what you think about video versus blog and how you can use a combination of the two as part of your content marketing strategy, so please either leave me a comment, contact me via my Facebook page or drop me a tweet.

Do you hate the sound of your voice?

When I was 12 years old, I was given a Philips radio cassette player for my birthday. Remember them?!

If you’re old enough to remember the eighties, you’ll know that not only could you record songs off the Top 40 every week (not forgetting to press pause at the right moment to cut off whichever Radio One DJ was wittering on at that time), but you could also record yourself speaking! My sisters and I had a lot of fun recording the songs and then our own voices to pretend we were the DJs. The only trouble was that it meant I had to listen back to my own voice, and I quickly realised it sounded a lot different in reality to how it sounded in my own head!

Fast forward 30 years and not much has changed!

I posted a few months ago about getting out of my comfort zone. This involved getting up in front of a group of people at a networking event to talk about my passion for what I do when it comes to using intelligent transcription, either to improve the way your words look on paper or add value to your content.

That’s fine, but I still couldn’t hear how my voice actually sounded, not really, and although I thought about recording myself while I was practising, I chickened out.

Then I was offered the opportunity to be interviewed for B50 Radio, the podcast for Business 50, a Scotland-wide networking group. Yikes, this would mean actually listening to the sound of my own voice!

I decided to go for it, of course, as it meant I was able to talk about how I can help people add extra value to their content, and I suppose I could have avoided the recording altogether if I really didn’t want to hear myself speaking. When I received notification that it had been published I realised how foolish I was being, and I clicked on the link to have a listen.

I’d love it if you’d have a listen too and let me know what you think.

The point is, everybody has something about themselves that they feel self-conscious about, but I’ve learned a big secret recently.

Nobody else notices!

If I had a pound for every time I’ve heard someone say, “Oh, I hate the sound of my voice”, I would be in the money, plus I always say to them, “Your voice sounds fine, what are you on about?” See what I mean?

Plus getting the opportunity to talk about your business by whatever means, whether it’s via a podcast interview, a face to face interview or speaking at an event, gives you the chance to position yourself as an expert in your field, and what could be better than that?

I’m still feeling uncomfortable with the thought of seeing as well as hearing myself, so my next challenge is to do a video blog post!

Watch this space…

How can transcription help your content marketing?

It’s an inescapable fact these days that we’re constantly bombarded with information and it’s difficult to get noticed in a huge and sometimes bewildering marketplace. This is especially true if you’re a one person business and you’re often trying to do everything yourself!

How do you get your message across in a way that’s not constantly sell, sell, sell, and is actually helpful to your existing and prospective customers?

I attended the newly launched Content Marketing Workshop in Fife last week along with a good number of other business owners, keen to find out more about how blogging and podcasting can help businesses communicate better. Although most of those attending had no experience of podcasting, there were a fair few who were already blogging, so this got me thinking about the different stages of content marketing and how transcription can help content marketers from beginners to experts.

Let’s say you want to start a blog, but you struggle with writer’s block and you just can’t seem to get those words down on the page. If you find it easier to articulate what you have to say verbally, try picking up your smartphone to dictate your thoughts before getting them transcribed and edited into a readable format.

If you’re a seasoned content marketer and you’re already regularly recording podcasts or YouTube videos, you might want to think about re-purposing that content to use again. Once a piece of audio or video is intelligently transcribed (i.e. taking out all the ums, ers and repetitions), you’ve got yourself a blog post, a set of social media posts or a chapter for an ebook.

You could also try putting a transcript alongside your video posts – not only is this good for SEO, but it means your content will appeal to different learning styles. After all, not everyone wants to watch a video, some prefer to skim over a piece of text and pick out the bits that interest them most.

This thinking also works for audio learning tools such as webinars – how many times have you signed up for a webinar, only to find you never get round to listening to the recording? Providing a transcript solves that problem in one fell swoop.

I’d love to hear your ideas about how you might re-purpose your content, so please either leave me a comment or head over to my Facebook page and let me know how transcription might help you.